July 6, 2021
Vitality Bowls to Launch Boston’s Ultimate Superfood Cafes at Arsenal Yards in Watertown & Central Square in Cambridge
Local Entrepreneur Expands Healthful Offerings with Plans for First Vitality Bowls Locations on the East Coast
Vitality Bowls, the leading health-food restaurant concept which specializes in açaí bowls and smoothies, has signed a lease with local entrepreneur Tim Johnson to open two new superfood cafés in Watertown and Cambridge.
Johnson is planning for a late 2021 opening at 425 Massachusetts Avenue in Cambridge and 113 Bond Street in Watertown’s Arsenal Yards. The health-focused fast casual restaurant will grant local residents, professionals and visitors access to an assortment of nutrient-dense foods not found elsewhere.
“I’m thrilled to open my cafés in Central Square in Cambridge and at Arsenal Yards in Watertown, and to bring healthy and delicious food options to the community,” said Johnson, a seasoned professional with a wealth of sales and operations experience. “There is so much potential for Vitality Bowls in Boston given the local demand for clean and nutritious offerings. I look forward to bringing the full Vitality Bowls experience to residents in Watertown and Cambridge.”
The Vitality Bowls Cambridge location will be situated right on Massachusetts Avenue in Central Square, within walking distance of MIT; sure to be a popular location for students seeking healthy options.
Arsenal Yards, the thriving new neighborhood in which the new Vitality Bowls location in Watertown will be situated, is located in the heart of the town’s historic East End. The neighborhood features an exciting mix of dining, retail, life sciences space, fitness studios, outdoor green spaces and Arsenal Park, plus a 146-room Hampton Inn & Suites by Hilton, and more than 300 residences at its Blvd & Bond apartments. The development is slated to be complete by Fall of 2021.
Over the last decade, Northern California-based Vitality Bowls has become a bonafide leader in the health food industry. The sophisticated, dynamic cafés play perfectly into the unique collection of superfood menu items, all containing extraordinary ingredients packed with antioxidants and high nutritional values.
Vitality Bowls offers made-to-order healthy favorites for every meal of the day, featuring the widest variety of unique superfoods. Guests can choose from a range of delectable options, such as the Dragon Bowl (featuring pitaya, mango juice, coconut milk, bananas, pineapple and raspberries) and their signature Vitality Bowl (with organic açaí, bananas strawberries and organic flax seed).
In addition to açaí bowls and smoothies, the brand boasts a diverse menu that includes warm and savory items including salads, grain bowls, wraps and toasts loaded with nutritional ingredients and a wide range of superfood toppings. Options include the crowd-pleasing Vitality Wrap, made with hummus, avocado, super greens, grains, roasted potato, radish, pickled red onion, lemon tahini vinaigrette, vegan garlic aioli and superseed crunch in a tomato basil tortilla.
Customers can also enjoy signature Vitality Bowls cold pressed juices, and energy and immunity-boosting shots, made with ginger, turmeric and a variety of fruits and vegetables. Plus, all açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, giving the purest taste possible.
“Tim is the exactly the right person to grow the brand in Boston,” said Tara Gilad, co-founder of Vitality Bowls. “He truly represents our values here at Vitality Bowls and shares the mission of bringing delicious and healthy food options to the community.”
There are currently more than 140 Vitality Bowls locations open or in development across the United States.Read the full press release