Established in 2017 in Watertown, MA by best friends Kim Seacrist and Veronica Castillo, BLING was created to offer ‘Affordable Luxury’ for all tastes, ages and budgets. What was at first a sterling silver jewelry line selling at events and parties, organically (and excitedly!) grew into a small office space with a tiny showroom, to a store in Watertown Square, to a boutique at Arsenal Yards!

BLING Boutique now offers sterling silver and gold over sterling jewelry, fashion jewelry, fine jewelry, bags, apparel, accessories, home goods and gifts. We carry big name brands like LOLA, AHDORNED, Cape Cod Bracelets and Boston Scally Caps, as well as local brands supporting small businesses- many women owned. We change our inventory continuously to curate items based on trends, seasons and needs. Due to our strong relationships with wholesalers and vendors we are also able to find unique or custom pieces as requested.

We aim to provide personal, exceptional service to all our customers. We also pride ourselves on being ‘gift concierges’ to make shopping and gift giving a stress-free experience.

Come visit our pop up boutique, located next to Ben & Jerry's. 


Phone: 617-872-2637



Monday - Tuesday: Closed
Wednesday - Friday: 11am - 6pm
Saturday - Sunday: 11am - 5pm

Visit us

Restaurants and retailers are now open! Check on the map below for details.

Parking & directions

Arsenal Yards is approximately a 10-minute drive from Harvard Square and approximately a 15-minute drive from Copley Square. Other areas will find it easily accessible from the Mass Pike or Fresh Pond Parkway, among many routes available to Watertown’s East End. Once on site, ample free parking is available. Traveling via public transportation? MBTA bus route 70 stops right on site and can be picked up at the Central Square Red Line T stop.